Forget pushy tactics in social media

social media strategy Monday 18 June 2012 at 08:17 am

Business Articles

Forget pushy tactics in social media

Social Media strategy and trust

A key element that makes social media trustworthy is that it represents someone’s sincere opinion. The authenticity of word-of-mouth is clearer and louder than any form of advertisement.

Websites, blogs and twits that have many users, can nowadays sell their blog and tweet posts to the companies that realise the value of reaching a substantial audience. IZEA, in its social media sponsorship research published last August 2011, states that marketers worldwide nowadays put a monetary value on the different types of social media sponsorships.

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Passionate internet marketing

Magic of Marketing Monday 18 June 2012 at 08:09 am

Business Articles

Passionate Internet Marketing

Magic of Marketing

Marketing is not an attitude, it is a mind-set”, I read somewhere recently. An attitude changes with the change of experience, a mind-set implants itself within the and becomes a powerful incentive to adopt a particular behaviour over and over again.

Marketing is used to identify the customer, to create, communicate, and deliver value to customers. Internet marketing has the web as its vehicle – a virtual space that knows no borders and connects users from all over the world.

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Taking care of your online karma

online reputation management Monday 18 June 2012 at 07:50 am

Business Articles

Online Reputation Management

Taking care of your online karma, Reputation Managememt

Benjamin Franklin once said “It takes many good deeds to build a good reputation and only one bad one to lose it”. He lived in the 18th century and could have had no idea that his quote would be used over and over again by the likes of internet reputation management consultants today, whose focus is to continually stress the importance of reputation management strategies.

The communication exchange on the web is fast, every single contributor counts, and the internet can be the cruel broadcaster of a wrongly written word. The internet is full of stories of companies that lost their reputation online because of a simple mistake.

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